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    Exam 16: Developing and Promoting Goods and Services
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    Suppose That You Are Asked to Come Up with a New
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Suppose That You Are Asked to Come Up with a New

Question 95

Question 95

Multiple Choice

Suppose that you are asked to come up with a new product.What would your first step be?


A) Idea screening
B) Idea generation
C) Commercialization
D) Business analysis
E) Test marketing

Correct Answer:

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