What Is a Difficulty Faced by the Marketing Manager Who

Multiple Choice

What is a difficulty faced by the marketing manager who wishes to use product positioning as a promotional objective?

A) The company must determine when to increase promotional activities during slow periods.
B) The company must determine how to provide information to consumers.
C) The company must determine how much to spend on communicating the information about their products to consumers.
D) The company must first identify the market segment that it wants to reach.
E) The company must limit the high-cost promotional methods to high-priced goods.