What Is the Strategy Behind the Use of Reminder Advertising

Multiple Choice

What is the strategy behind the use of reminder advertising?

A) To develop an awareness of the differences between the company's product and a competitor's product
B) To keep the product's name in the mind of the consumer,especially during the maturity and decline stages of the product life cycle
C) To use a direct comparison of products in the hope of convincing consumers to switch products
D) To develop an awareness of the company and the product
E) To influence consumers to buy the company's products instead of a competitor's products