The Advertising Manager at Lariat Pizza,who Wants the Company to Be

Multiple Choice

The advertising manager at Lariat Pizza,who wants the company to be on the cutting edge of current trends in advertising,feels strongly that the focus should be on consumer-generated advertising via YouTube,Twitter,and Facebook.But the CEO wants to focus on mainstream media like radio,television,and magazines.If the following facts were known,which one would support the position of the advertising manager?

A) The number of television cable channels has skyrocketed in recent years.
B) During the past five years,the major television networks have suffered a 20 percent decrease in viewership,and this has led to a reduction in advertising rates.
C) The production cost for a 30-second television commercial has declined.
D) Networks are trying to ban electronic devices that allow viewers to record television shows while deleting the commercial messages.
E) People under the age of 30 consume the largest amount of pizza per capita,and are the greatest users of social media.