Pricing Above the Market Plays on the Common Assumption That

Multiple Choice

Pricing above the market plays on the common assumption that

A) consumers are so uninformed that they won't know the difference.
B) although consumers will not admit it,they like to pay higher prices.
C) a desperate business in danger of failing must get the most for each item it sells.
D) higher prices are much more popular now.
E) higher price means higher quality.