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Pricing Below Prevailing Market Price Can Succeed for a Firm

Question 107

Multiple Choice

Pricing below prevailing market price can succeed for a firm if


A) the firm has effective promotional tactics and gimmicks.
B) the firm can effectively criticize its competitors' products.
C) the firm can offer a product of acceptable quality.
D) the public doesn't learn that the firm's product is indeed inferior.
E) none of these.

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