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    Exam 17: Pricing and Distributing Goods and Services
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    What Tools Are Used by the Marketing Managers to Determine
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What Tools Are Used by the Marketing Managers to Determine

Question 184

Question 184

Essay

What tools are used by the marketing managers to determine prices of products? Which tool or combination of tools provides the best price?

Correct Answer:

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- cost-oriented pricing
- break-even an...

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