Which of the Following Is True About the Use of Social

Multiple Choice

Which of the following is true about the use of social media for sales promotion?

A) Offering coupons online significantly increases the costs of development, distribution, and database creation.
B) Firms offer coupons to entice customers to act immediately by visiting a Web site.
C) Firms will have to incur costs on the printing of coupons.
D) Consumers take considerably more time to search and organize online coupons.