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If Consumers Observe a Lot of Advertising for a Product

Question 11

Multiple Choice

If consumers observe a lot of advertising for a product, they can infer that the producer:


A) expects the product to be successful.
B) thinks the product is of poor quality.
C) does not want his brand name associated with that product.
D) needs to rely on misinformation to get people to try the product.

Correct Answer:

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