Multiple Choice
Consumers benefit from advertising:
I. by gaining product information.
II. by being persuaded to try a new product they might like.
III. when the ad provides a signal of the product's quality.
IV. if the ad leads to a lower price for the product.
A) IV only
B) II and III only
C) I and II only
D) I, II, III and IV
Correct Answer:
Verified
Correct Answer:
Verified
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