Multiple Choice
Which of the following holds true regarding relationship marketing?
A) It applies only to individual consumers and employees.
B) It affects distributors as well as other types of corporate partnerships.
C) It does not allow marketers and customers to customize their communication.
D) It is a buyer-seller communication in which the marketer controls the amount and type of information received from a customer.
Correct Answer:
Verified
Correct Answer:
Verified
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