Multiple Choice
Which of the following is true regarding the marketing concept?
A) During tough economic times, the marketing concept focuses on the objective of achieving short-term profits instead of long-run success.
B) The marketing concept believes that consumers will resist purchasing nonessential goods and services.
C) The marketing concept emphasizes cutting costs and boosting revenues during tough economic times.
D) A firm's survival and growth are built into the marketing concept.
Correct Answer:
Verified
Correct Answer:
Verified
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