Interactive Marketing Refers To

Multiple Choice

Interactive marketing refers to:

A) sequential marketing efforts beginning with frontline salespersons and proceeding to detailed instructions by a technical expert.
B) marketing efforts vis-a-vis interactive programs where customers can post their queries directly to the management.
C) buyer-seller communications in which the customer controls the amount and type of information received from a marketer.
D) software-controlled marketing strategy which uses central databases to segment the market on various demographic and psychographic factors.