Which of the Following Is True of a Company with Strong

Multiple Choice

Which of the following is true of a company with strong market orientation?

A) It designs products with advantages and levels of quality compatible with its competitors.
B) It assumes that customers will resist purchasing nonessential goods.
C) It stresses on efficiency in producing a quality product, with the attitude toward marketing that "a good product will sell itself."
D) It has a focus on new-product development and the introduction of innovative products.