Marketers Have Been Forced to Adopt a More Global Perspective

Multiple Choice

Marketers have been forced to adopt a more global perspective with their strategies.Which of the following is a key factor in driving this change?​

A) ​Increasing international travel
B) ​Increasing consumer spending in the United States
C) ​Greater interdependence of the world's economies
D) ​Increasing economic clout of special interest groups
E) ​Changing political leadership in China