Match Each Definition to the Corresponding Term

Multiple Choice

Match each definition to the corresponding term.
-The growth of wireless technology has given rise to a new marketing strategy called _____.

A) utility
B) buzz marketing
C) exchange process
D) seller's market
E) buyer's market
F) marketing myopia
G) social responsibility
H) relationship marketing
I) person marketing
J) place marketing
K) event marketing
L) organization marketing
M) interactive marketing
N) lifetime value of a customer
O) social marketing
P) one-to-one marketing
Q) strategic alliances
R) not-for-profit organizations
S) ethics
T) mobile marketing
U) wholesalers
V) transaction-based marketing