Match Each Definition to the Corresponding Term

Multiple Choice

Match each definition to the corresponding term.
-Buyer-seller communications in which the customer controls the amount and type of information received from a marketer is called _____.

A) utility
B) buzz marketing
C) exchange process
D) seller's market
E) buyer's market
F) marketing myopia
G) social responsibility
H) relationship marketing
I) person marketing
J) place marketing
K) event marketing
L) organization marketing
M) interactive marketing
N) lifetime value of a customer
O) social marketing
P) one-to-one marketing
Q) strategic alliances
R) not-for-profit organizations
S) ethics
T) mobile marketing
U) wholesalers
V) transaction-based marketing