​Using Social Media to Communicate with Customers and Potential Customers

Multiple Choice

​Using social media to communicate with customers and potential customers requires the marketer to follow some rules of social media etiquette.You clearly understand that when you use social media to reach your target audience you entering into a conversation with your customers.Since this has enormous implications for your firm's relationships with its customers,which of the following will you be certain to do?

A) ​Do not respond to customer complaints or comments.
B) ​Think before posting or deleting social media content.
C) ​Delete any customer comments that are negative about the company.
D) ​Test the boundaries of what is acceptable content on social media sites.
E) ​Always have a marketing objective in all your social media communications.