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In an SMM Plan,_____ Refers to a Paragraph or Two

Question 114

Multiple Choice

In an SMM plan,_____ refers to a paragraph or two that explains the who,what,when,where,how,and why of the plan,and gives compelling reasons why the plan should be adopted.


A) the overview
B) the executive summary
C) the analysis of the competition
D) the body of the plan

Correct Answer:

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