Match Each Definition to the Corresponding Term

Multiple Choice

Match each definition to the corresponding term.
-_____is an arrangement by which a marketer pays a fee to have his or her firm's website or ads pop up after a computer user enters a key word or words into a search engine.

A) wiki
B) extranet
C) encryption
D) e-marketing
E) private exchange
F) bot
G) search marketing
H) electronic signature
I) phishing
J) blog
K) click-through rate
L) conversion rate
M) electronic shopping cart
N) firewall
O) e-procurement
P) vishing
Q) spam
R) podcast
S) preroll video ad
T) engagement