Multiple Choice
Ryder and Reagan have been dating for several years and Ryder has started browsing for engagement/wedding rings.He has heard that it's typical to spend the equivalent of 5 months of salary on a ring which would equate to approximately $15,000.He is excited about making a life commitment and is willing to invest in the relationship by purchasing the ring.What type of purchase decision does the engagement/wedding ring represent for Ryder?
A) high-involvement
B) low-involvement
C) medium-involvement
D) spurious involvement
Correct Answer:
Verified
Correct Answer:
Verified
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