Multiple Choice
The engine in Marcel's lawn mower recently stopped working.Marcel has decided that it's a better financial decision to purchase a new lawn mower rather than to replace the engine.He has decided to purchase either a Craftsman or a John Deere model.Marcel feels that the Craftsman is a high-quality lawn mower.On the other hand,his father has used a John Deere mower for years and has recommended it to him.Marcel decides to purchase the Craftsman lawn mower.
__________ is the process that Marcel is undergoing in deciding which lawn mower to purchase,and his purchase is being affected by ___________.
A) consumer behavior; personal factors
B) consumer behavior; interpersonal influences
C) personal factors; consumer behavior
D) interpersonal influences; consumer behavior
E) personal factors; interpersonal influences
Correct Answer:

Verified
Correct Answer:
Verified
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