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​The Engine in Marcel's Lawn Mower Recently Stopped Working

Question 113

Multiple Choice

​The engine in Marcel's lawn mower recently stopped working.Marcel has decided that it's a better financial decision to purchase a new lawn mower rather than to replace the engine.He has decided to purchase either a Craftsman or a John Deere model.Marcel feels that the Craftsman is a high-quality lawn mower.On the other hand,his father has used a John Deere mower for years and has recommended it to him.Marcel decides to purchase the Craftsman lawn mower. ​
__________ is the process that Marcel is undergoing in deciding which lawn mower to purchase,and his purchase is being affected by ___________.


A) ​consumer behavior; personal factors
B) ​consumer behavior; interpersonal influences
C) ​personal factors; consumer behavior
D) ​interpersonal influences; consumer behavior
E) ​personal factors; interpersonal influences

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