Multiple Choice
Marketers must understand a target group's culture if they hope to construct an effective marketing mix for the target group.Culture is the accumulation of values,beliefs,preferences,and tastes that the target group possesses.Culture includes such tangible items as _____________.Culture also includes such intangible items as ________________.
A) education; food
B) social customs; artwork
C) artwork; food
D) education; clothing
E) clothing; principles
Correct Answer:

Verified
Correct Answer:
Verified
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