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Ayden Is Shopping at the Local Costco on a Saturday

Question 185

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Ayden is shopping at the local Costco on a Saturday afternoon and loves trying all the product samples.He's learned that he can usually try 5 to 7 different products while he's shopping in the store and the samples almost always taste great! He usually purchases the sampled item because he likes the taste and knows that he'll use it once he gets the item home.What type of marketing technique is utilized by offering product samples?


A) ​shaping
B) ​subliminal perception
C) ​perceptual screens
D) ​motivations

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