Match Each Definition to the Corresponding Term

Multiple Choice

Match each definition to the corresponding term.
-A(n) _____ is a trendsetter who purchases new products before others in a group and then influences others in their purchases.

A) evoked set
B) consumer behavior
C) culture
D) reference group
E) Asch phenomenon
F) opinion leader
G) need
H) motive
I) perception
J) attitude
K) learning
L) subliminal perception
M) high-involvement purchase decision
N) closure
O) cognitive dissonance
P) routinized response behavior
Q) shaping
R) perceptual screens
S) evaluative criteria
T) self-concept