Match Each Definition to the Corresponding Term

Multiple Choice

Match each definition to the corresponding term.
-A person's enduring favorable or unfavorable evaluation,emotion,or action toward some object or idea is referred to as _____.

A) evoked set
B) consumer behavior
C) culture
D) reference group
E) Asch phenomenon
F) opinion leader
G) need
H) motive
I) perception
J) attitude
K) learning
L) subliminal perception
M) high-involvement purchase decision
N) closure
O) cognitive dissonance
P) routinized response behavior
Q) shaping
R) perceptual screens
S) evaluative criteria
T) self-concept