Multiple Choice
Market segmentation plays a very important role in developing a marketing strategy.Select the best definition of market segmentation from the choices below.
A) dividing the total available market into smaller, similar groups
B) dividing the company profits for distribution among shareholders
C) dividing the marketing budget that will be used in world markets and in the United States
D) dividing the workload among marketing department employees
E) dividing the total market into two distinct groups, the global market and the U.S. market
Correct Answer:

Verified
Correct Answer:
Verified
Q4: Kyle plans to buy new tires for
Q10: Describe the four basic strategies for reaching
Q12: What are geographic information systems (GIS)? How
Q14: Who are the Baby Boomers? Why do
Q15: A management-driven method for identifying market segments
Q16: Which of the following changes is seen
Q17: Japanese automaker,Subaru,generates more than half of its
Q18: Up & Away Flying Corporation recently began
Q44: Goods and services purchased by the ultimate
Q89: A company that practices differentiated marketing can