Multiple Choice
Market segmenting by demographics,also called socioeconomic segmentation,is the most common method of defining consumer groups.Select the best definition for market segmentation by demographics from the choices below.
A) defining consumer groups based on variables including income and residence in an urban area
B) defining consumer groups based on variables including brand loyalty, income, and gender
C) defining consumer groups based on variables including income and residence in a suburban area
D) defining consumer groups based on variables including income, age, ethnicity, and occupation
E) defining consumer groups based on variables including age, ethnicity, and brand loyalty
Correct Answer:

Verified
Correct Answer:
Verified
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