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Market Segmenting by Demographics,also Called Socioeconomic Segmentation,is the Most Common

Question 37

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Market segmenting by demographics,also called socioeconomic segmentation,is the most common method of defining consumer groups.Select the best definition for market segmentation by demographics from the choices below.​


A) ​defining consumer groups based on variables including income and residence in an urban area
B) ​defining consumer groups based on variables including brand loyalty, income, and gender
C) ​defining consumer groups based on variables including income and residence in a suburban area
D) ​defining consumer groups based on variables including income, age, ethnicity, and occupation
E) ​defining consumer groups based on variables including age, ethnicity, and brand loyalty

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