Multiple Choice
Master Cookie Bakers sells customized cookies to restaurants and standardized cookies to individual buyers. The firm is using:
A) Undifferentiated marketing, since it only sells cookies
B) Differentiated marketing, since it sells different products to different markets
C) Concentrated marketing, since it concentrates only on restaurants and individuals
D) Micromarketing, since cookies are small
E) Niche marketing, since cookie buyers are a single niche among buyers of baked goods
Correct Answer:
Verified
Correct Answer:
Verified
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