The Cohort Effect Describes

Multiple Choice

The cohort effect describes:

A) why members of the same psychographic group decide to vote the same way and have a lot of similarities in their choices.
B) how Generation X uses its financial power to influence product trends, and gets closely followed by the marketers.
C) the effect of demographic characteristics in analyzing purchase habits, product usage rates, and brand preference.
D) the tendency of members of a generation to be influenced and bound together by events occurring during their key formative years.