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    Business
  3. Study Set
    Contemporary Marketing Study Set 2
  4. Exam
    Exam 9: Market Segmentation, targeting, and Positioning
  5. Question
    The Revised VALS Segmentation System Categorizes Consumers Based on _____
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The Revised VALS Segmentation System Categorizes Consumers Based on _____

Question 19

Question 19

Multiple Choice

The revised VALS segmentation system categorizes consumers based on _____.


A) religious affiliations
B) political views
C) self-motivation
D) social values

Correct Answer:

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