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​Bill Wants to Use VALS to Segment the Market for His

Question 165

Multiple Choice

​Bill wants to use VALS to segment the market for his firm's costly but cutting-edge gaming software.He knows that his potential customers are likely to be:


A) ​Survivors
B) ​Gamers
C) ​Innovators
D) ​Techies
E) ​Millennials

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