The United States Population Is Increasingly Diverse and More Companies

Multiple Choice

The United States population is increasingly diverse and more companies are recognizing the opportunity to target the Hispanic population since they are expected to become the dominant ethnic group in the near future.Which requirement of segmentation does the growing number of Hispanic customers fulfill?

A) ​large market segment offering good profit potential
B) ​a segment with measurable purchasing power
C) ​ability to effectively aim promotional efforts at the segment
D) ​ability to match the segment with the firm's marketing capabilities