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​You Are the Campaign Manager for a Candidate Running for Mayor

Question 58

Multiple Choice

​You are the campaign manager for a candidate running for mayor of Hartford,Connecticut.You are running a series of focus group sessions with Hartford residents to get a better idea of their needs and wants. Your focus group sessions are an example of which of the following types of research?


A) ​marketing research
B) ​conclusive research
C) ​descriptive research
D) ​exploratory research
E) ​experimental research

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