Match Each Item with the Correct Statement Below

Multiple Choice

Match each item with the correct statement below.
-_____ seeks to discover the cause of a specific problem by discussing the problem with informed sources and by examining data from other information sources.

A) big data
B) exploratory research
C) secondary data
D) primary data
E) sampling
F) hypothesis
G) simple random sample
H) interpretative research
I) focus group
J) marketing decision support system
K) key performance indicator
L) predictive analytics
M) metrics
N) marketing research
O) quota sample
P) test marketing
Q) cluster sample
R) data mining
S) convenience sample
T) controlled experiment