Match Each Item with the Correct Statement Below

Multiple Choice

Match each item with the correct statement below.
-A(n) _____ is a probability sample in which researchers select a sample of subgroups from which they draw respondents.

A) big data
B) exploratory research
C) secondary data
D) primary data
E) sampling
F) hypothesis
G) simple random sample
H) interpretative research
I) focus group
J) marketing decision support system
K) key performance indicator
L) predictive analytics
M) metrics
N) marketing research
O) quota sample
P) test marketing
Q) cluster sample
R) data mining
S) convenience sample
T) controlled experiment