Match Each Item with the Correct Statement Below

Multiple Choice

Match each item with the correct statement below.
-_____ is a type of primary research in which a researcher observes a customer or a group of customers in their natural setting and interprets their behavior based on an understanding of the social and cultural characteristics of that setting.

A) big data
B) exploratory research
C) secondary data
D) primary data
E) sampling
F) hypothesis
G) simple random sample
H) interpretative research
I) focus group
J) marketing decision support system
K) key performance indicator
L) predictive analytics
M) metrics
N) marketing research
O) quota sample
P) test marketing
Q) cluster sample
R) data mining
S) convenience sample
T) controlled experiment