Match Each Item with the Correct Statement Below

Multiple Choice

Match each item with the correct statement below.
-A(n) _____ is a quantifiable measurement,articulated in advance,that reflects an organization's goals and is critical to its success.

A) big data
B) exploratory research
C) secondary data
D) primary data
E) sampling
F) hypothesis
G) simple random sample
H) interpretative research
I) focus group
J) marketing decision support system
K) key performance indicator
L) predictive analytics
M) metrics
N) marketing research
O) quota sample
P) test marketing
Q) cluster sample
R) data mining
S) convenience sample
T) controlled experiment