Match Each Item with the Correct Statement Below

Multiple Choice

Match each item with the correct statement below.
-_____ are quantifiable measurements that are compared against organizational objectives to gauge overall performance.

A) big data
B) exploratory research
C) secondary data
D) primary data
E) sampling
F) hypothesis
G) simple random sample
H) interpretative research
I) focus group
J) marketing decision support system
K) key performance indicator
L) predictive analytics
M) metrics
N) marketing research
O) quota sample
P) test marketing
Q) cluster sample
R) data mining
S) convenience sample
T) controlled experiment