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    Contemporary Marketing Study Set 2
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    Exam 11: Relationship Marketing and Customer Relationship Management Crm
  5. Question
    _____ Is a Cooperative Arrangement in Which Two or More
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_____ Is a Cooperative Arrangement in Which Two or More

Question 91

Question 91

Multiple Choice

_____ is a cooperative arrangement in which two or more businesses team up to closely link their names on a single product.


A) Lateral partnership
B) Cobranding
C) Comarketing
D) Symbiotic marketing

Correct Answer:

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