​The 2016 Results of the ACSI for Limited Service Fast-Food

Multiple Choice

​The 2016 results of the ACSI for limited service fast-food restaurants show a 2 point increase from 2015 to 2016 - from an average score of 77 to 79.Chick-fil-A scored the highest with an index rating of 87 compared to a 69for McDonald's.The ACSI is a measure of customer _________.

A) ​satisfaction
B) ​retention
C) ​loyalty
D) ​engagement