Firms That Value Customer Satisfaction Understand That:​

Multiple Choice

Firms that value customer satisfaction understand that:​

A) ​Customer satisfaction can be measured in terms of how much the customer paid for the firms' products.
B) ​Any method that makes it easier for customers to complain is counterproductive.
C) ​Firms should only employ reactive methods for collecting customer feedback.
D) ​Customer satisfaction must be continually monitored.
E) ​Knowing the customers' lifetime value is a central concern of building relationships.