Multiple Choice
Bill's Restaurant is owned and operated by Chef Bill who oversees all aspects of his business.He opened the restaurant 6 years ago and has been able to retain 90% of his staff.His wait staff and kitchen support staff enjoy their work,are loyal to Bill and believe it's one of the best restaurants in Owensboro,Kentucky.Their enthusiasm is contagious and is one of the many reasons why Bill has continued to see steady increases in sales - mostly from repeat customers.This example highlights the importance of _________ to today's businesses.
A) employee satisfaction
B) customer retention
C) customer satisfaction
D) transaction marketing
Correct Answer:

Verified
Correct Answer:
Verified
Q121: Transaction-based marketing differs from relationship marketing as
Q122: _ customers are _ likely to share
Q123: Strategic alliances typically include only the largest
Q124: In a salute to fans of the
Q125: _ refers to the revenues and intangible
Q127: Affinity marketing is a cooperative arrangement in
Q128: Match each item with the correct statement
Q129: In a cooperative alliance,the partners establish a
Q130: Customer relationship management systems are more beneficial
Q131: _ is a relationship involving long-term exchanges