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  3. Study Set
    Contemporary Marketing Study Set 2
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    Exam 12: Product and Service Strategies
  5. Question
    Marketers Think in Terms of a Product as a Compilation
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Marketers Think in Terms of a Product as a Compilation

Question 40

Question 40

True/False

Marketers think in terms of a product as a compilation of package design and labeling,brand name,price,availability,warranty,reputation,image,and customer service activities that add value for the customer.

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