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    Contemporary Marketing Study Set 2
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    Exam 12: Product and Service Strategies
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    Products Marketed to Consumers Who May Not Yet Recognize a Need
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Products Marketed to Consumers Who May Not Yet Recognize a Need

Question 195

Question 195

Multiple Choice

Products marketed to consumers who may not yet recognize a need for them are called _____ products.


A) unsought
B) impulse
C) convenience
D) specialty

Correct Answer:

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