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    Contemporary Marketing Study Set 3
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    Exam 12: Developing and Managing Products
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    The Assortment of Product Lines and Individual Product Offerings a Company
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The Assortment of Product Lines and Individual Product Offerings a Company

Question 59

Question 59

Multiple Choice

The assortment of product lines and individual product offerings a company sells is called its product _____.


A) mix
B) cluster
C) pack
D) bunch

Correct Answer:

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