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    Contemporary Marketing Study Set 2
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    Exam 12: Product and Service Strategies
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    When Shifts in Consumer Preferences Bring About an Absolute Slump
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When Shifts in Consumer Preferences Bring About an Absolute Slump

Question 71

Question 71

Multiple Choice

When shifts in consumer preferences bring about an absolute slump in industry sales,a product is said to be in the _____ stage of the product lifecycle.


A) introductory
B) growth
C) maturation
D) decline

Correct Answer:

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