​Marketers Aim to Design an Appropriate Marketing Mix to Draw

Multiple Choice

​Marketers aim to design an appropriate marketing mix to draw the intended target market.During a meeting with company executives,Roy suggests that one way to engage the target market and ensure that its members continue to be loyal customers is by allowing them to return their gadgets in exchange for workable or new parts when customers file complaints that their products no longer work. Required:
In thinking about how to best market new products,which of the following components of the product variable is described above?

A) ​price
B) ​labels
C) ​warranty
D) ​packaging
E) ​reputation