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​Procter and Gamble Markets Tide Detergent in a Variety of Formulations

Question 161

Multiple Choice

​Procter and Gamble markets Tide detergent in a variety of formulations as well as other laundry detergents including Cheer,Gain and Bold.These various brands are part of Procter and Gamble's _________ in the detergent sector.


A) ​product line
B) ​product mix
C) ​marketing mix
D) ​product life cycle

Correct Answer:

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