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    Contemporary Marketing Study Set 2
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    Exam 12: Product and Service Strategies
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    A Bundle of Physical,service,and Symbolic Attributes Designed to Satisfy a Customer's
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A Bundle of Physical,service,and Symbolic Attributes Designed to Satisfy a Customer's

Question 131

Question 131

Multiple Choice

A bundle of physical,service,and symbolic attributes designed to satisfy a customer's needs and wants is called a(n) :


A) ​product
B) ​market offering
C) ​differentiated offer
D) ​tangible offering

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